El concepto de su empresa creada en noviembre del 2013 es la representación de un estilo de vida y gusto personal, enmarcado en artículos y fotografías sobre moda, viajes, lifestyle, etc, dirigido a sus seguidores que en estos momentos superan los 106.000 en Instagram, más de 10.000 en facebook y 200.000 en la App21buttons.
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